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12 Strategies for Greater Profits During Down Markets

With energy prices skyrocketing, home prices plummeting and bad economic news surrounding us, now is a great time to focus on marketing. You read correctly - opportunities abound for smart companies  to increase market share or to introduce new products and services. Read more...

Obsessive Branding Disorder

OBD: Obsessive Branding Disorder – The Illusion of Business and The Business of Illusion (Perseus Books Group, 2008) by Lucas Conley takes us through a revealing, instructive and entertaining examination of branding’s dominance in the world of marketing and how it permeates our daily lives.

As the title suggests Conley argues that obsessive branding and it saturation into the field of marketing can generate negatives for businesses and society as a whole.  However, the author also points out the effectiveness of creative branding and how it can help companies rise above the noise of thousands of products that share seemingly similar traits and benefits.  In that way, this book is instructive to both consumers and to marketers.

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Slick, Quick and Cheap Printing

Creating collateral materials can be an expensive proposition when producing first generation items such as flyers, brochures and letterhead.  When producing materials for new lines or start-up companies, budgets can be tight and marketing may not be adequately developed to justify large print runs.

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Back 2 Basic Market Messaging

“What do you do?”

You have probably heard that question more than any other whenever you meet new people at business functions or social gatherings. “What do you do?” is a comfortable ice breaker because everyone does something and everyone enjoys talking about what it is that they do.

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marketing core messageDo you effectively communicate the true value of your services and products?  A brief and clear core message is essential to sales and marketing initiatives that get results.  Learn about boosting revenues without increased marketing expenses with the . . .

Appleseed Core Messaging SystemTM

 


 

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Core Messaging - Why Should I Care?

David Sahd was recently a guest on Let's Talk Business New Mexico which is hosted by Pulakos CPAs on News Radio 770 KOB AM in Albuquerque, New Mexico.  David sat down with Brad Steward and discussed various examples of core messaging by companies in the state and across the nation.  They also reviewed components of effective messages and how they are structured.  Listen to the archived audio file here.

 
12 Strategies for Greater Profits During Down Markets PDF Print E-mail

With energy prices skyrocketing, home prices plummeting and bad economic news surrounding us, now is a great time to focus on marketing. You read correctly - opportunities abound for smart companies  to increase market share or to introduce new products and services.

Read more... [12 Strategies for Greater Profits During Down Markets]
 
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