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Popular Articles
- Basic Messaging - Merely a Pitch?
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The first question I ask new clients is “What do you do?” It is a common question that any business owner or employee is apt to be asked in a variety of situations. I want to know if a concise and clear response can be delivered with minimal hesitation because when it can be, it reflects a company that has a clear understanding of its basic message.
Read more... - Slick, Quick and Cheap Printing
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Creating collateral materials can be an expensive proposition when producing first generation items such as flyers, brochures and letterhead. When producing materials for new lines or start-up companies, budgets can be tight and marketing may not be adequately developed to justify large print runs.
Read more... - 12 Strategies for Greater Profits During Down Markets
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With energy prices skyrocketing, home prices plummeting and bad economic news surrounding us, now is a great time to focus on marketing. You read correctly - opportunities abound for smart companies to increase market share or to introduce new products and services. Read more...
- Low Hanging Fruit
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When I analyze the marketing for a company one of my primary objectives is to locate areas where profits can be impacted quickly. There are two ways the bottom line can be improved.
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