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Popular Articles
- Market Research Information – Right Under Your Nose
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Market research is an important part of developing a dynamic and responsive marketing plan. Research can take forms including customer surveys, focus groups, demographic studies, comparative industry statistics, behavior observation of buyers, and other traditional as well as innovative information gathering techniques.
Read more... - Obsessive Branding Disorder
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OBD: Obsessive Branding Disorder – The Illusion of Business and The Business of Illusion (Perseus Books Group, 2008) by Lucas Conley takes us through a revealing, instructive and entertaining examination of branding’s dominance in the world of marketing and how it permeates our daily lives.
As the title suggests Conley argues that obsessive branding and it saturation into the field of marketing can generate negatives for businesses and society as a whole. However, the author also points out the effectiveness of creative branding and how it can help companies rise above the noise of thousands of products that share seemingly similar traits and benefits. In that way, this book is instructive to both consumers and to marketers.
Read more... - Good Marketing Assists Sales Initiatives
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There is no substitute for talented and motivated representatives when it comes to success in generating sales for your business. However, any owner or manager who has attempted to develop an effective sales staff knows that finding such individuals can be difficult and that retaining a successful team can be even tougher.
Read more... - Basic Messaging - Merely a Pitch?
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The first question I ask new clients is “What do you do?” It is a common question that any business owner or employee is apt to be asked in a variety of situations. I want to know if a concise and clear response can be delivered with minimal hesitation because when it can be, it reflects a company that has a clear understanding of its basic message.
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