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Popular Articles
- Sales Gimmicks
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Over the course of my career I have experienced sales training of all stripes and immersed myself in many books and programs designed to help sales professionals close more deals. I was fortunate to work for two Fortune 500 companies early in my career that provided comprehensive training on basics sales skills and techniques. My understanding of the field has been further developed throughout the years by books and tapes presented by recognizable sales experts, many of which you have also probably read or heard.
Read more... - 12 Strategies for Greater Profits During Down Markets
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With energy prices skyrocketing, home prices plummeting and bad economic news surrounding us, now is a great time to focus on marketing. You read correctly - opportunities abound for smart companies to increase market share or to introduce new products and services. Read more...
- Market Niches
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Sometimes a seemingly obvious target market is not the most lucrative for a new product or service line. This can be especially true for start-up enterprises attempting to break into established market places.
Read more... - Market Research Information – Right Under Your Nose
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Market research is an important part of developing a dynamic and responsive marketing plan. Research can take forms including customer surveys, focus groups, demographic studies, comparative industry statistics, behavior observation of buyers, and other traditional as well as innovative information gathering techniques.
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