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Market Niches

Sometimes a seemingly obvious target market is not the most lucrative for a new product or service line.  This can be especially true for start-up enterprises attempting to break into established market places.

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Basic Messaging - Merely a Pitch?

The first question I ask new clients is “What do you do?”  It is a common question that any business owner or employee is apt to be asked in a variety of situations.  I want to know if a concise and clear response can be delivered with minimal hesitation because when it can be, it reflects a company that has a clear understanding of its basic message.

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Good Marketing Assists Sales Initiatives

There is no substitute for talented and motivated representatives when it comes to success in generating sales for your business.  However, any owner or manager who has attempted to develop an effective sales staff knows that finding such individuals can be difficult and that retaining a successful team can be even tougher.

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Core Messaging Interview

Core Messaging - Why Should I Care?

David Sahd was recently a guest on Let's Talk Business New Mexico which is hosted by Pulakos CPAs on News Radio 770 KOB AM in Albuquerque, New Mexico.  David sat down with Brad Steward and discussed various examples of core messaging by companies in the state and across the nation.  They also reviewed components of effective messages and how they are structured.  Listen to the archived audio file here.

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