Building Communications Structure for Effective
Marketing, Increased Sales and More!

The Appleseed Core Messaging System™ is a simple yet powerful approach for effectively
communicating the true value of your enterprise. A concise core message is fundamental to
establishing strong strategies that produce results in all facets of marketing.

Cedar Marketing Group, Inc. can help you develop this essential marketing tool to make your
brand stand out against your competitors and improve sales performance.

Make It Clear.  Keep It Brief.  Be Remembered!^TM

Do you want everyone in your organization - from the CEO to the janitor - to be able to communicate what you do with brevity and clarity?  How much could your sales improve if your vendors and customers could easily repeat a statement that motivates people to do business with you?

The keys to a message with viral marketing potential are brevity and clarity. Clear and concise statements make it easy for people to spread the word about your organization and thus cost-effectively compound your exposure to the market place.

On-the-other-hand, verbosity and ambiguity make it difficult for people to relay the essential value of your products and/or services.  If you want to be remembered, you need a strong core message from which to create your elevator pitches, sales copy and other marketing materials.  Most importantly, a well-crafted core message can make it easier for everyone in your company to be effective ambassadors of your value propositions.

Services & Products

• Planning and strategy
• Research and implementation
• Facilitation and coaching
• Workbooks and guidance forms
• Copy writing and editing
• Creative consultation

Tools & Deliverables

• Lead statement and value propositions (Core Message)
• Description Inventories™ and feature-benefit compilations
• Competitive analysis and positioning
• Implementation plans and resources, review schedules and training

Marketing Benefits

• Viral marketing enabled by clear and brief messages

• Fast and easy copy writing consistent with brand and USP’s

• Organized, efficient and useful web site content

• Focus and consistency organization-wide

• More effective sales and customer service representatives

How We Help You

David Sahd has developed a proprietary method for generating clear and concise marketing messages that state what clients do, whom they do it for and what are their competitive advantages.  The service also produces powerfully crafted value propositions that communicate benefits which speak to the motivations of buyers.

The process extracts raw information from owners, managers and key personnel resulting in organic results that reflect the institutional knowledge and expertise of the people who understand the business, its products and the marketplace, as well as the needs of existing and prospective customers.

Core messaging is the foundation for branding, marketing direction and strategy implementation.

Sahd prepares customized engagements to ensure that the exercise reflects the unique messaging needs of the business.  He then provides a final report that includes a primary marketing message, a key word archive and value proposition statements.

Your business can make its marketing more effective by utilizing this unique and powerful service.  Contact Sahd to arrange a no-cost evaluation of your marketing messages to see if your business can and should communicate to its prospects and customers with greater clarity and concise consistency for generating more revenue and profits.

Other Marketing Services

Marketing Analysis

Implementation

Solutions for Smaller Businesses