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Surfin’ for Research

Gaining information about your market and industry is central to developing and updating strategies for all aspects of marketing.  Research needs to be both comprehensive and ongoing if a company is going to stay on the cutting edge of cultural, sociological, economic and technological trends.

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Obsessive Branding Disorder

OBD: Obsessive Branding Disorder – The Illusion of Business and The Business of Illusion (Perseus Books Group, 2008) by Lucas Conley takes us through a revealing, instructive and entertaining examination of branding’s dominance in the world of marketing and how it permeates our daily lives.

As the title suggests Conley argues that obsessive branding and it saturation into the field of marketing can generate negatives for businesses and society as a whole.  However, the author also points out the effectiveness of creative branding and how it can help companies rise above the noise of thousands of products that share seemingly similar traits and benefits.  In that way, this book is instructive to both consumers and to marketers.

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Market Niches

Sometimes a seemingly obvious target market is not the most lucrative for a new product or service line.  This can be especially true for start-up enterprises attempting to break into established market places.

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Good Marketing Assists Sales Initiatives

There is no substitute for talented and motivated representatives when it comes to success in generating sales for your business.  However, any owner or manager who has attempted to develop an effective sales staff knows that finding such individuals can be difficult and that retaining a successful team can be even tougher.

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Project Management for Successful Marketing Strategies

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