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Surfin’ for Research

Gaining information about your market and industry is central to developing and updating strategies for all aspects of marketing.  Research needs to be both comprehensive and ongoing if a company is going to stay on the cutting edge of cultural, sociological, economic and technological trends.

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Core Messaging Interview

Core Messaging - Why Should I Care?

David Sahd was recently a guest on Let's Talk Business New Mexico which is hosted by Pulakos CPAs on News Radio 770 KOB AM in Albuquerque, New Mexico.  David sat down with Brad Steward and discussed various examples of core messaging by companies in the state and across the nation.  They also reviewed components of effective messages and how they are structured.  Listen to the archived audio file here.

Good Marketing Assists Sales Initiatives

There is no substitute for talented and motivated representatives when it comes to success in generating sales for your business.  However, any owner or manager who has attempted to develop an effective sales staff knows that finding such individuals can be difficult and that retaining a successful team can be even tougher.

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Market Niches

Sometimes a seemingly obvious target market is not the most lucrative for a new product or service line.  This can be especially true for start-up enterprises attempting to break into established market places.

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Marketing Analysis PDF Print E-mail

Evaluation and Review of Impact Opportunities

Client engagements begin with clarification of objectives so that operations analysis can focus on areas where improvement or changes will return profitable results.

Our reviews include all aspects of marketing operations which are evaluated and documented in a comprehensive yet simple to understand report.  From that report owners can easily identify high impact strategies for improving marketing results.

Analysis services include:

  1. Owner review to identify goals and perceived needs.
  2. Research and review of marketing operations and strategies.
  3. Report of findings including identification of potential impact areas and recommendations for implementation of profit impact strategies and action items.

Cedar Marketing Group, Inc. will provide you with a no-cost evaluation of analysis needs and explain how we support findings with expert implementation solutions.  Contact us for more information.

ServicesBasic AnalysisComprehensive AnalysisCustomized Analysis

Interview owner(s) to gain insight of marketing needs and analysis goals

x

x

x

Review general marketing operations

x

x

 

message and branding review

x

x

 

Web site and e-marketing review

x

x

 

Advertising and direct marketing review

x

x

 

Evaluation of existing customer base

x

x

 

Critique collateral materials

x

x

 

Evaluate additional marketing venues and tools

x

x

 

marketing vendors evaluation

x

x

 

marketing information management and reporting

x

x

 

Written report of analysis and recommendations

x

x

x

Evaluation of existing leads lists

 

x

 

Competitive intelligence

 

x

 

Interview and/or evaluate marketing and sales personnel

 

x

 

Sales systems and procedures

 

x

 

Customer service policies and procedures

 

x

 

Report preview for custom analysis

 

 

x

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Implementation

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