Case Studies

Core Messaging Interview: Core Messaging - Why Should I Care?

David Sahd was recently a guest on Let's Talk Business New Mexico which is hosted by Pulakos CPAs on News Radio 770 KOB AM in Albuquerque, New Mexico. David sat down with Brad Steward and discussed various examples of core messaging by companies in the state and across the nation. They also reviewed components of effective messages and how they are structured. Listen to the archived audio file here.
Back 2 Basic Market Messaging: “What do you do?”

You have probably heard that question more than any other whenever you meet new people at business functions or social gatherings. “What do you do?” is a comfortable ice breaker because everyone does something and everyone enjoys talking about what it is that they do.
Read more...
Low Hanging Fruit: When I analyze the marketing for a company one of my primary objectives is to locate areas where profits can be impacted quickly. There are two ways the bottom line can be improved.
Read more...
12 Strategies for Greater Profits During Down Markets: With energy prices skyrocketing, home prices plummeting and bad economic news surrounding us, now is a great time to focus on marketing. You read correctly - opportunities abound for smart companies to increase market share or to introduce new products and services. Read more...

Case Studies

Examples of businesses that have analyzed their marketing opportunities and implimented practical strategies for improving revenues and profits.

Core Messaging - Why Should I Care?