Good Marketing Assists Sales Initiatives: There is no substitute for talented and motivated representatives when it comes to success in generating sales for your business. However, any owner or manager who has attempted to develop an effective sales staff knows that finding such individuals can be difficult and that retaining a successful team can be even tougher.
Read more...
Low Hanging Fruit: When I analyze the marketing for a company one of my primary objectives is to locate areas where profits can be impacted quickly. There are two ways the bottom line can be improved.
Read more...
Surfin’ for Research: Gaining information about your market and industry is central to developing and updating strategies for all aspects of marketing. Research needs to be both comprehensive and ongoing if a company is going to stay on the cutting edge of cultural, sociological, economic and technological trends.
Read more...
12 Strategies for Greater Profits During Down Markets: With energy prices skyrocketing, home prices plummeting and bad economic news surrounding us, now is a great time to focus on marketing. You read correctly - opportunities abound for smart companies to increase market share or to introduce new products and services. Read more...

Columns & Advice

Marketing Solutions & Information For Profit-Oriented Businesses

To receive the newest columns by email, please register and subscribe.

Marketing Topics

David Sahd writes about marketing topics and issues that provide valuable insights to businesses owners and managers who seek practical and proven strategies for increasing sales and bottom line profits.
News & Tips
When new information about marketing can be useful to our clients and associates, we publish short reports here.
Case Studies
Examples of businesses that have analyzed their marketing opportunities and implimented practical strategies for improving revenues and profits.