Consulting Services That Produce ResultsCedar Marketing Group, Inc. delivers advanced, high-impact strategies for established companies seeking productive marketing solutions. Our business philosophy is to create extraordinary results from common sense strategies. No matter how grand a strategy seems on paper if it doesn’t generate sales in the real world, it is a waste of resources and time.
All of our engagements are based on fixed fees which make client costs predictable and easy to measure against the results that we produce. Through Cedar Marketing Group, Inc., David Sahd also provides a proprietary methodology for helping companies develop concise core messages that improve the communication of what they do, who they do it for, and what is their competitive advantage. These messages also help define marketing strategies, focus and branding.
Pinon Marketing Group, Inc. provides basic agency services to small businesses seeking productive marketing solutions. The firm specializes in cost-effective web site development, design services, branding, print brokering and other services that meet the needs of entreprenuerial companies. Our services give small businesses practical strategies and tools that keep costs low while presenting a professional, credible image.
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Popular Articles
- 12 Strategies for Greater Profits During Down Markets
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With energy prices skyrocketing, home prices plummeting and bad economic news surrounding us, now is a great time to focus on marketing. You read correctly - opportunities abound for smart companies to increase market share or to introduce new products and services. Read more...
- Slick, Quick and Cheap Printing
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Creating collateral materials can be an expensive proposition when producing first generation items such as flyers, brochures and letterhead. When producing materials for new lines or start-up companies, budgets can be tight and marketing may not be adequately developed to justify large print runs.
Read more... - Obsessive Branding Disorder
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OBD: Obsessive Branding Disorder – The Illusion of Business and The Business of Illusion (Perseus Books Group, 2008) by Lucas Conley takes us through a revealing, instructive and entertaining examination of branding’s dominance in the world of marketing and how it permeates our daily lives.
As the title suggests Conley argues that obsessive branding and it saturation into the field of marketing can generate negatives for businesses and society as a whole. However, the author also points out the effectiveness of creative branding and how it can help companies rise above the noise of thousands of products that share seemingly similar traits and benefits. In that way, this book is instructive to both consumers and to marketers.
Read more... - Market Research Information – Right Under Your Nose
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Market research is an important part of developing a dynamic and responsive marketing plan. Research can take forms including customer surveys, focus groups, demographic studies, comparative industry statistics, behavior observation of buyers, and other traditional as well as innovative information gathering techniques.
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We have learned that there are two ways we as marketing consultants can best help businesses impact their bottom lines:
