Popular Articles

Sales Gimmicks

Over the course of my career I have experienced sales training of all stripes and immersed myself in many books and programs designed to help sales professionals close more deals.  I was fortunate to work for two Fortune 500 companies early in my career that provided comprehensive training on basics sales skills and techniques.  My understanding of the field has been further developed throughout the years by books and tapes presented by recognizable sales experts, many of which you have also probably read or heard.

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Slick, Quick and Cheap Printing

Creating collateral materials can be an expensive proposition when producing first generation items such as flyers, brochures and letterhead.  When producing materials for new lines or start-up companies, budgets can be tight and marketing may not be adequately developed to justify large print runs.

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12 Strategies for Greater Profits During Down Markets

With energy prices skyrocketing, home prices plummeting and bad economic news surrounding us, now is a great time to focus on marketing. You read correctly - opportunities abound for smart companies  to increase market share or to introduce new products and services. Read more...

Core Messaging Interview

Core Messaging - Why Should I Care?

David Sahd was recently a guest on Let's Talk Business New Mexico which is hosted by Pulakos CPAs on News Radio 770 KOB AM in Albuquerque, New Mexico.  David sat down with Brad Steward and discussed various examples of core messaging by companies in the state and across the nation.  They also reviewed components of effective messages and how they are structured.  Listen to the archived audio file here.

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