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The first question I ask new clients is “What do you do?” It is a common question that any business owner or employee is apt to be asked in a variety of situations. I want to know if a concise and clear response can be delivered with minimal hesitation because when it can be, it reflects a company that has a clear understanding of its basic message.
Read more...When I analyze the marketing for a company one of my primary objectives is to locate areas where profits can be impacted quickly. There are two ways the bottom line can be improved.
Read more...Gaining information about your market and industry is central to developing and updating strategies for all aspects of marketing. Research needs to be both comprehensive and ongoing if a company is going to stay on the cutting edge of cultural, sociological, economic and technological trends.
Read more...OBD: Obsessive Branding Disorder – The Illusion of Business and The Business of Illusion (Perseus Books Group, 2008) by Lucas Conley takes us through a revealing, instructive and entertaining examination of branding’s dominance in the world of marketing and how it permeates our daily lives.
As the title suggests Conley argues that obsessive branding and it saturation into the field of marketing can generate negatives for businesses and society as a whole. However, the author also points out the effectiveness of creative branding and how it can help companies rise above the noise of thousands of products that share seemingly similar traits and benefits. In that way, this book is instructive to both consumers and to marketers.
Read more...| We are regularly out on the Web. When we find a great site we list it. |