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“What do you do?”

You have probably heard that question more than any other whenever you meet new people at business functions or social gatherings. “What do you do?” is a comfortable ice breaker because everyone does something and everyone enjoys talking about what it is that they do.

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Surfin’ for Research

Gaining information about your market and industry is central to developing and updating strategies for all aspects of marketing.  Research needs to be both comprehensive and ongoing if a company is going to stay on the cutting edge of cultural, sociological, economic and technological trends.

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Core Messaging Interview

Core Messaging - Why Should I Care?

David Sahd was recently a guest on Let's Talk Business New Mexico which is hosted by Pulakos CPAs on News Radio 770 KOB AM in Albuquerque, New Mexico.  David sat down with Brad Steward and discussed various examples of core messaging by companies in the state and across the nation.  They also reviewed components of effective messages and how they are structured.  Listen to the archived audio file here.

Market Niches

Sometimes a seemingly obvious target market is not the most lucrative for a new product or service line.  This can be especially true for start-up enterprises attempting to break into established market places.

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