Core Messaging - Why Should I Care?

Sometimes a seemingly obvious target market is not the most lucrative for a new product or service line.  This can be especially true for start-up enterprises attempting to break into established market places.

The first question I ask new clients is “What do you do?”  It is a common question that any business owner or employee is apt to be asked in a variety of situations.  I want to know if a concise and clear response can be delivered with minimal hesitation because when it can be, it reflects a company that has a clear understanding of its basic message.