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Creating collateral materials can be an expensive proposition when producing first generation items such as flyers, brochures and letterhead. When producing materials for new lines or start-up companies, budgets can be tight and marketing may not be adequately developed to justify large print runs.
Read more...David Sahd was recently a guest on Let's Talk Business New Mexico which is hosted by Pulakos CPAs on News Radio 770 KOB AM in Albuquerque, New Mexico. David sat down with Brad Steward and discussed various examples of core messaging by companies in the state and across the nation. They also reviewed components of effective messages and how they are structured. Listen to the archived audio file here.
Sometimes a seemingly obvious target market is not the most lucrative for a new product or service line. This can be especially true for start-up enterprises attempting to break into established market places.
Read more...Gaining information about your market and industry is central to developing and updating strategies for all aspects of marketing. Research needs to be both comprehensive and ongoing if a company is going to stay on the cutting edge of cultural, sociological, economic and technological trends.
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