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“What do you do?”
You have probably heard that question more than any other whenever you meet new people at business functions or social gatherings. “What do you do?” is a comfortable ice breaker because everyone does something and everyone enjoys talking about what it is that they do.
Read more...The first question I ask new clients is “What do you do?” It is a common question that any business owner or employee is apt to be asked in a variety of situations. I want to know if a concise and clear response can be delivered with minimal hesitation because when it can be, it reflects a company that has a clear understanding of its basic message.
Read more...David Sahd was recently a guest on Let's Talk Business New Mexico which is hosted by Pulakos CPAs on News Radio 770 KOB AM in Albuquerque, New Mexico. David sat down with Brad Steward and discussed various examples of core messaging by companies in the state and across the nation. They also reviewed components of effective messages and how they are structured. Listen to the archived audio file here.
Creating collateral materials can be an expensive proposition when producing first generation items such as flyers, brochures and letterhead. When producing materials for new lines or start-up companies, budgets can be tight and marketing may not be adequately developed to justify large print runs.
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