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Market research is an important part of developing a dynamic and responsive marketing plan. Research can take forms including customer surveys, focus groups, demographic studies, comparative industry statistics, behavior observation of buyers, and other traditional as well as innovative information gathering techniques.
Read more...Sometimes a seemingly obvious target market is not the most lucrative for a new product or service line. This can be especially true for start-up enterprises attempting to break into established market places.
Read more...With energy prices skyrocketing, home prices plummeting and bad economic news surrounding us, now is a great time to focus on marketing. You read correctly - opportunities abound for smart companies to increase market share or to introduce new products and services. Read more...
“What do you do?”
You have probably heard that question more than any other whenever you meet new people at business functions or social gatherings. “What do you do?” is a comfortable ice breaker because everyone does something and everyone enjoys talking about what it is that they do.
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